Performance Marketing
Paid media run on evidence, not on instinct.
Google and Meta, built and governed — campaign architecture, negative-keyword discipline, audience segmentation, feed health, creative cadence, and the weekly reading that catches an account losing the auction before the month-end report does.
The audit matters as much as the build. Most accounts are leaking somewhere measurable, and the number is almost always larger than the client expects.
Where this shows up.
MID49 — a Meta campaign built by Jolt returned 6.24 ROAS across its five-month life, at a $36.94 cost per acquisition on 339 purchases.
MID49, again — a five-day forensic audit across seven data sources found 40.3% of search spend producing zero conversions across 189 broad keywords, and a placement set spending $3,309 to return $641.