Google and Meta spend you can read, line by line.
Paid media run on evidence, not on instinct.
Most accounts are leaking somewhere measurable.
And the number is almost always larger than the client expects. The audit matters as much as the build, because spend is the easiest thing to start and the easiest thing to waste.
- Audit across every data source, not just the ad platform's own reporting.
- Rebuild the account structure so each campaign answers one question.
- Govern it weekly, so an account losing the auction is caught before month end.
- Account audit across every data source
- Campaign architecture and account structure
- Negative-keyword discipline and search-term governance
- Audience segmentation
- Shopping feed health and label schema
- Creative cadence and rotation
- Placement and exclusion management
- Weekly reading against the auction, not the month-end report
- Reporting the owner can read without help
What does an audit usually find?
At MID49 it was 40.3% of search spend producing zero conversions across 189 broad keywords, and a placement set spending $3,309 to return $641. The shape repeats; the numbers vary.
Will you take our budget if the tracking underneath is broken?
No. If the measurement will not hold, we say so before taking the budget rather than after — there is no point spending money you cannot read the result of.
Do you run both Google and Meta?
Yes, built and governed together. They are usually reported separately and bought as if they were unrelated, which is where a lot of the waste hides.
How long before the numbers move?
The audit findings are immediate. Structural changes need a full learning cycle before the reading is trustworthy.